Total Attorneys Executive Team


paul-fordPaul Ford, CEO

Paul Ford is the CEO of Total Attorneys, which is the leading US company providing customer acquisition for lawyers. Paul brings with him nearly 20 years of customer acquisition, management, and leadership experience. Prior to Total Attorneys, he was the CEO of NetQuote which was sold to Bankrate in 2010. Paul stayed on with Bankrate through the integration and their IPO in June 2011. Prior to NetQuote, he was a founder of InsLogic. InsLogic provided insurance customer acquisition for Fortune 100 corporations such as Ford Motor Company, Schwab and Sears prior to being sold to Capital One in 2005. Prior to InsLogic, Paul founded Canadian Access, which was a national insurance agency in Canada and was subsequently sold to an ONEX subsidiary, Sitel in 2001.

Paul has a B.A. in Economics and a Business School Degree from Queen’s University in Kingston Ontario, Canada and is a Certified General Accountant. He is also on the board of "A Place for Mom" which provides customer acquisition in the assisted living vertical (A Warburg portfolio company).